Tuesday, March 09, 2010
Music Television RIP
In case you haven't heard, MTV took the "Music Television" out of their name last week. It makes what most of the world has known for years official: MTV is no longer a music channel. It's sad and very depressing. When MTV first hit the airwaves, it was a revolution and a phenomenon. It was very similar to the first wave of Rock and Roll back in the 50s. Kids loved it and parents hated it. It gave rise to a new form of musician and started a whole new era of music. Then, somewhere along the way, it became home to a bunch of really sophomoric programs that had nothing to do with music. Shows like The Real World and Made and the one where the parents fight their kid's boyfriend/girlfriend and try to come up with a better mate. I mean, seriously, what low level of intelligence are the folks at MTV looking for as their demographic. It's sad. I am a member of what was once called "The MTV Generation". Today's youth and all future generations have no clue just how great MTV once was. MTV has become the rebel that became part of the establishment when the sound of money clinked in their ear. As a memorial to the once great channel, here is the first 10 minutes of MTV. The first ten minutes of a broadcasting revolution. I wish it weren't so, but we will never see the like of this again.